Digital technologies are revolutionizing corporate culture, practices, and customer relations. So, how will hundreds of employees at Samsung Electronics France manage to strengthen their operational digital skills through around fifteen experience-based immersions?
This is the goal of the unprecedented SEF Digital Skill-Up program created by Grenoble Ecole de Management and the HR team at Samsung Electronics France.
The GEM teams (commercial, educational, and projects) and Hubert Kratiroff, the SEF Digital Skill-Up Educational Manager, have developed this program tailor-made for employees at Samsung Electronics France.
"To meet Samsung's needs, we created a unique hybrid and experience-based training course, which is structured around 16 digital experiences, each lasting 2.5 hours. Each experience must be completed by the employees of Samsung Electronics France during the experience-based course," he emphasizes. The SEF Digital Skill-Up Training Course, which began remotely in May 2021, will run through to March 2022.
The training course is organized into groups of twenty employees, with each group consisting of a range of job profiles. Some experiences are a compulsory for all, while other experiences are tailored to the profile and aspirations of each individual.
Samsung's Goals
The SEF Digital Skill-Up training course is tailored to the various professions and skills needs by all employees at Samsung Electronics France. The aim is for the manufacturer to intensify and increase the transition and digital transformation of its work processes in the fields of marketing, communication, product distribution, etc., but also within "support" roles such as human resources, finance, and law.
The training course is mainly aimed at the "inclusion" of all employees. "All employees will benefit from the same pathway, the same number of hours, and the same continuous training experience. Obviously, the experience designed for data algorithms will be aimed primarily at "digital champions"," notes Hubert Kratiroff. So far, four of a total 16 experiences have been carried out.
Take Action through Games
"Act Think Impact." Such is the motto of Grenoble Ecole de Management. A motto that this continuous training course program is designed to live up to. Serious games, designed and implemented by GEM staff, are the mainstay of the SEF Digital Skill-Up program. "The objective for learners is to immediately take action through games, via experience and practice, to reflect together on its implications in the context of each person's missions, and this directly invites them to modify their working practices," Hubert Kratiroff emphasizes. "This is how the virtual game Tech'it became the common component of the training course. The serious game, specific to GEM, therefore helps provoke ideation and work on different concrete themes around digital technologies."
Creating an "Impact Matrix" Specific to Samsung Careers
What can we incorporate in each of the experiences carried out throughout the training in order to support Samsung's digital momentum? The response to this challenge can be found in the "impact matrix" that will be developed by each of the participants as they learn from the experience. "This impact matrix is based on the Eisenhower matrix," explains Hubert Kratiroff. "Indeed, there are some steps that are quick, easy and cheap to implement. Other very important steps, however, are more complicated to develop. In this case, it will be necessary to build a medium- and long-term project strategy," guarantees Hubert Kratiroff.
Employees who wish to do so can complete the program with a "Managing Technology and Usage Supervision" certification, which is part of the Executive Manager of Information Systems and Digital Technology title.
