Bachelor Digital and Business Development

Sign up for our next live session (in english) to learn more about our Bachelor's program. 

22 May 2024, 5pm

Course strengths

This program will enable you to :

• Gain extensive work experience: a minimum of 16 months in the workplace (two internships, 1-year work-study program, company visits, masterclasses, etc.).
• Open your horizons: 2 to 4 months abroad and two foreign languages are compulsory.
• Test and experiment through innovative teaching methods and project management
• Get to know yourself and get support in drawing up your career plan
• Benefit from unlimited career coaching during and after your studies at Grenoble Ecole de Management (GEM): personalized advice from coaches, recruitment events, help with your internship and job search, access to the GEM job website with thousands of internships, work-study and job offers from our corporate partners.
• Join our network of 45,000 alumni

Objectives

Our Bachelor's degree in "Digital and Business Development" aims to train multi-skilled generalist managers with a genuine business culture, capable of evolving within sales, marketing and digital functions, in all types of structures and business sectors.

Targeted skills

Upon completion, students will be able to :

• Analyze a company's strategic positioning
• Operationalize sales and marketing strategy activities
• Deploy collaborative work and project management practices
• Manage a sales or marketing development project in a digital context
• Mobilize decision-making and performance monitoring tools

Recognition
Diplôme visé with Grade de Licence delivered by Grenoble Ecole de Management.
Name of certification in RNCP: DipViGrL - Diplôme supérieur en développement digital et commercial.
Sheet RNCP  n° 38755 (last registered :  12/02/2024)